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Why go with "the WALL"

DATE: Jan 15, 2014


Today's Reality, from what I have seen, is:

  • Suboptimal sales are resulting from CRM mis-use
  • Multiple websites deliver inconsistent experience at higher cost
  • Social Media builds awareness but not near-term sales
  • Online reputation, if not proactively managed, can harm consideration
  • Marketing budget pressures are reducing ROI
  • But: The tools and technology are now available to refine how dealers approach all of these issues.