Why go with "the WALL"
DATE: Jan 15, 2014
Today's Reality, from what I have seen, is:
Suboptimal sales are resulting from CRM mis-use
Multiple websites deliver inconsistent experience at higher cost
Social Media builds awareness but not near-term sales
Online reputation, if not proactively managed, can harm consideration
Marketing budget pressures are reducing ROI
The tools and technology are now available to
refine how dealers approach all of these issues.