A salesman can first post a dealership accepted photo of him on his profile wall and write a short bio for customers to read. Per dealership permission he can post a mass message to all his customers but most importantly he can communicate with his customers directly and seamlessly. Of course the entire inventory is right there at his and the customers' disposal , so he can direct the customers' attention to the specific car he is marketing without asking the customer to yet log into another site. For that matter, using the monthly payment calculator widget the customer can get an idea of what his monthly might be. In short, the salesman lives on the Wall, so to speak, the benefits of this tool to the dealership and its employees are hard to quantify.