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The Best of NADA 2014 Recap

Content by Michael Bowen


The 2014 National Automobile Dealers Association Convention is in the history books. Fortunately my new comfortable shoes held up through all the walking (note to self: next year bring a pedometer!) and after several cancelled flights and too many hours in airports, we're back under the comforting clouds of the Pacific Northwest.

The weather may have been unseasonably cold in New Orleans, but it there were a lot of hot news to find on the convention floor. There were new ideas and new technologies; there were new dealers and new vendors; but most of all there was a gathering of auto industry experts all working towards the same goal: connecting consumers to help them find the vehicles they need.

The convention floor was hopping this year. Vendors new and old were showing off their latest technologies and wooing dealers into their booths. The Dealer Marketing Magazine team split up and hit the floor to investigate as many of the booths as possible so we could bring you the best of NADA 2014! With over 560 booths on the convention floor, it was a lot of walking, but we've assembled a list of what we think are the hottest new technologies and ideas from the show. If your favorite technology didn't make the list, there's still time to submit it the 2014 Technology Leadership Awards, just visit www.TechnologyLeadershipAwards.com and submit your nomination.

Our focus with our magazine and our website, www.DealerMarketing.com, is to show dealerships how they can better marketing their dealerships and service departments to sell more vehicles, so we focused on technologies that will help dealerships do just that.

What is autoWALL?

autoWALL® - Owner Loyalty & Reputation Rating Dominator - is a patent-pending Interactive Customer Community that:

  • Boosts visitors, leads, repair orders, and vehicle sales
  • Proactively "controls" reputation management
  • Is optimized for search (SEO)
  • Is responsive (adapts seamlessly to PC & mobile)
  • Uses "Zend with PHP" technology
  • Offers Top Tier customer service

The best of social community, private-messaging, reputation management, dealer website, and customer relationship management tools, it delivers results: repair orders, sales, and leads all up 30%, & unique visitors up 82%.

autoWALL®. Dominate online reputation, owner loyalty, and drive results like nothing else.

Other Great Solutions

I'm sure some of you are reading this and wondering why we didn't mention some other solutions. If that's you, let us know on www.DealerMarketing.com/forum or send me an email at michaelb@DealerMarketing.com, I'd love to hear from you!

View the original article here:The Best of NADA 2014