So, you think you have a really cool website. You log-into it from your computer and it looks great. The flashy photos are there and you seem to be getting leads. But in reality this site could be costing you money, I mean far more than what you are paying your website provider. In order to measure the efficacy of your site, you must keep some fundamental factors in mind. They are as follows:
Take this short "efficacy test" score your site yourself and see where you land.